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SU NEGOCIO PROGRAM

Assisting Latinx Solo Practitioners & Small Law Firm Owners

Recognizing that the HNBA and its partners are uniquely positioned to provide both legal and business assistance to Latinx solo practitioners and small law firm owners, the HNBA, in partnership with MassMutual, launched the Su Negocio Program in 2016.  Numbering 58 million and accounting for ~18% of the U.S. population, the Latinx community is the fastest-growing ethnic group in the country, with a projected growth to 120 million (30% of population) by the year 2050. Latinx people are the fastest growing group of small business owners and entrepreneurs, with a growth rate of 15 times faster than any other population demographic. As of 2016, Latinx individuals have a purchasing power of $1.5 trillion dollars (the largest of all ethnic minorities), which is estimated to reach $1.7 trillion by 2020. Additionally, one in every four school-age children (25%) in the U.S. is Hispanic; and since the year 2000, Hispanic job gains have accounted for 66% of the total U.S. job growth. Despite our growth, Latinx people lag behind other groups in terms of information and access to tools that will assist them in the growth, sustainability and/or succession planning of their financial enterprises. This is where the Su Negocio Program helps our members and the members of our community fill the gaps. Approximately 75% of Latinx attorneys practice in either solo or small law firm environments, and the Su Negocio Program helps them succeed at all stages of formation, funding, and expansion by providing targeted information and resources!


RESOURCE

Download our “Top 10 Reasons Why Small Businesses May Need a Lawyer.”


EVENTS

Small-Business-Loan-Interest-Rates


November 14, 2018

The HNBA/MassMutual Su Negocio Program:
Assisting Latinx Solo Practitioners & Small Law Firm Owners

DATE
Wednesday, November 14, 2018
5:30 – 8:30 pm MST

LOCATION
Tradiciones
1602 E. Roosevelt Street
Phoenix, AZ 85006

AGENDA
5:30 – 6:00 pm – MassMutual Financial Literacy
6:00 – 6:45 pm – Breakout Session: Permits/Licensing
6:45 – 7:30 pm – Breakout Session: Business Formation
7:30 – 8:30 pm – Networking Opportunity/Reception


November 7, 2018

The HNBA/MassMutual Su Negocio Program:
Assisting Latino Small Business & Small Law Firm Owners

DATE
Wednesday, November 7, 2018
5:30 pm – 9:00 pm CDT

LOCATION
Target Field
1 Twins Way, Minneapolis, MN  55403

AGENDA
5:30 – 6:15 PM
MassMutual Financial Literacy

6:15 – 7:00 PM
Breakout Session: Solo/Small Firm Attorneys Breakout Session: Business Owners

7:00 – 7:45 PM
Join Session 

7:45 – 9:00 PM
Networking Opportunity/Reception

PARKING
View parking information HERE.


August 17, 2018

Join us in Coral Gables, FL, for the next Su Negocio, held in conjunction with the South Florida Hispanic Chamber of Commerce’s Executive Women’s Roundtable!

The HNBA/MassMutual Su Negocio Program:
Assisting Latino Small Business Owners

  • Have you recently started your own business?
  • Do you want to expand your business?

MassMutual and the Hispanic National Bar Association (HNBA) are excited to bring to your community the HNBA/MassMutual Su Negocio Program, designed to assist and empower Latino-owned small businesses. This great program also benefits small and medium-size law firms and solo practitioners. Recent data indicates that Latino-owned small businesses are the fastest growing segment of small businesses in the country. The HNBA and MassMutual stand ready to help these businesses succeed. Through motivation, education and networking, the mission of “Su Negocio” is to provide Latinos with access to resources to either start or expand a commercial enterprise or small law practice, and help protect their businesses for a successful future. The event will feature a prominent keynote speaker, educational workshops for both start-up and growth businesses, and networking and mentorship opportunities.

RSVP (305-534-1903 or info@sflhcc.com


JANUARY 23, 2018

The HNBA/MassMutual Su Negocio Program:
Assisting Latino Small Business Owners

DATE
Tuesday, January 23, 2018
7:30 am – 10:30 am EST
Doors open at 7:30 am for registration and light breakfast buffet.

REGISTRATION IS COMPLIMENTARY
Registration is now closed.

AGENDA
A Startup’s Guide to Avoiding Legal Landmines

In this breakout session, you’ll learn how to avoid potential legal landmines as a startup business. We will cover issues such as:
– How to choose the right legal structure for your business
– How to pick a business name that stands out and won’t step on any toes
– How to protect your business brand and your inventions: trademarks, patents, trade secrets, and how to use them
– How to protect against risks: insurance types available to businesses and why you might need them

Panelists Include:
Pamela Peynado Stewart, a Partner at Lee & Peynado Immigration Law Group who handles a variety of immigration issues with a focus on deportation, removal and family based immigration cases. 

Karissa F. Blyth, an intellectual property associate at Eversheds Sutherland (US) LLP who specializes in assisting clients with trademark, patent, and copyright prosecution, licensing, and litigation.

Rebeca Ojeda, an associate at King & Spalding LLP whose practice focuses on representing clients in the pharmaceutical industry in nationwide product liability and personal injury litigation

Maria Riviera-Diaz, a corporate associate at Eversheds Sutherland (US) LLP who specializes in venture capital investments, fund formations, capital raising, and mergers and acquisitions

LOCATION
Latin American Association
2750 Buford Hwy. NE
Atlanta, GA 30324
*LAA is on the MARTA bus line and offers ample parking.

QUESTIONS
Please contact Erika Lopeztello-Jones, HNBA Director of Operations, at elopeztello@hnba.com.


NOVEMBER 14, 2017

The HNBA/MassMutual Su Negocio Program:
Assisting Latino Small Business Owners

DATE
Tuesday, November 14, 2017
7:00 am – 10:00 am EST
Doors open at 7 am for registration and light breakfast buffet.

AGENDA

REGISTRATION IS COMPLIMENTARY

LOCATION
The Rusty Pelican
3201 Rickenbacker Cwy
Key Biscayne, FL 33149

PARKING
Valet Parking- $6

QUESTIONS
Please contact Erika Lopeztello-Jones, HNBA Director of Operations at: elopeztello@hnba.com


SEPTEMBER 2017

The HNBA/MassMutual “Su Negocio” Program:
Assisting Latino Small Business Owners

DATE
Friday, September 22, 2017
10:30 am – 11:00 pm MST

AGENDA
Please click here.

REGISTRATION IS COMPLIMENTARY

LOCATION
JW Marriottt 
5402 E. Lincoln Drive 
Scottsdale, AZ 85253

PARKING
$10 parking fee.

QUESTIONS
Please contact Michelle Avelino, Programs Manager, at: support@hnba.com


AUGUST 2017

The HNBA/MassMutual “Su Negocio” Program:
Assisting Latino Small Business Owners

DATE
Thursday, August 17, 2017
5:00 pm – 9:00 pm PST
Doors open at 5:00 pm.

AGENDA
Coming soon…

REGISTRATION IS COMPLIMENTARY.

LOCATION
Jonathan Club
545 South Figueroa St.
Los Angeles, California 90071

PARKING
$12/ per car at Jonathan’s Club – (venue only takes credit cards for payment)

QUESTIONS
Please contact Michelle Avelino, Programs Manager, at: support@hnba.com


NOVEMBER 2016

The HNBA/MassMutual “Su Negocio” Program:
Assisting Latino Small Business Owners

DATE
November 17, 2016
5:00 pm – 9:00 pm EST
Registration at 5:00 pm.

AGENDA
Please click here to view the agenda.

REGISTRATION IS COMPLIMENTARY.
Online registration has closed; however, you may register onsite at the hotel.

LOCATION
Westin Jersey City Newport
Liberty Ballroom, 2nd floor
479 Washington Blvd.
Jersey City, New Jersey 07310

PARKING
Self-parking is available at the following rates:

  • Up to three hours – $3.50
  • Up to four – $5.50
  • Up to six – $10

QUESTIONS
Please contact Erika Lopeztello-Jones, HNBA Director of Operations, at elopeztello@hnba.com.


AUGUST 2016

The HNBA/MassMutual “Su Negocio” Program:
Assisting Latino Small Business Owners

August 3, 2016
7:00 am – 10:30 am PDT
Registration at 7:00 am.

AGENDA
Please click here to view agenda.

REGISTRATION IS COMPLIMENTARY.
Please register by August 2nd.

LOCATION
Silicon Valley Capital Club
50 West San Fernando
San Jose, CA 95113

PARKING
Parking is complimentary to attendees.

QUESTIONS
Please contact Erika Lopeztello-Jones, HNBA Director of Operations, at elopeztello@hnba.com.


JULY 2016

The HNBA/MassMutual “Su Negocio” Program:
Assisting Latino Small Business Owners

DATE
July 12, 2016
7:00 am – 10:00 am CST
Registration at 7:00 am.

AGENDA
To view agenda, please click here.

REGISTRATION IS COMPLIMENTARY.
Please register by July 11th.

LOCATION
Hard Rock Hotel Chicago
230 N Michigan Ave
Chicago, IL 60601

PARKING
Valet parking is complimentary to attendees.

QUESTIONS
Please contact Erika Lopeztello-Jones, HNBA Director of Operations, at elopeztello@hnba.com.


MAY 2016

The HNBA/MassMutual “Su Negocio” Program:
Assisting Latino Small Business Owners

DATE
May 24, 2016
7:00 am – 11:00 am CST
Registration at 7:00 am.

AGENDA
Download here!

REGISTRATION IS COMPLIMENTARY.
Please register by May 23, 2016.

LOCATION
The Merrill House
2502 Algerian Way
Houston, Texas, 77098


JANUARY 2016

The Inaugural HNBA/MassMutual “Su Negocio” Program:
Assisting Latino Small Business Owners

REGISTRATION IS COMPLIMENTARY.
Please register by 5:00 pm EST, January 15, 2016.

DATE
January 19, 2016
4:00 pm – 7:00 pm
Registration at 3:00 pm.

LOCATION
Florida International University (FIU) College of Law
Modesto Maidique Campus, Rafael Diaz Balart Hall
11200 SW 8th Street
Miami, FL  33199

Complimentary parking is available for guests on the top level of the Panther Garage.
To view map, please click here.

Featuring SCORE and the U.S. Small Business Administration.