SU NEGOCIO PROGRAM
Assisting Latinx Solo Practitioners & Small Law Firm Owners
Recognizing that the HNBA and its partners are uniquely positioned to provide both legal and business assistance to Latinx solo practitioners and small law firm owners, the HNBA, in partnership with MassMutual, launched the Su Negocio Program in 2016. Numbering 58 million and accounting for ~18% of the U.S. population, the Latinx community is the fastest-growing ethnic group in the country, with a projected growth to 120 million (30% of population) by the year 2050. Latinx people are the fastest growing group of small business owners and entrepreneurs, with a growth rate of 15 times faster than any other population demographic. As of 2016, Latinx individuals have a purchasing power of $1.5 trillion dollars (the largest of all ethnic minorities), which is estimated to reach $1.7 trillion by 2020. Additionally, one in every four school-age children (25%) in the U.S. is Hispanic; and since the year 2000, Hispanic job gains have accounted for 66% of the total U.S. job growth. Despite our growth, Latinx people lag behind other groups in terms of information and access to tools that will assist them in the growth, sustainability and/or succession planning of their financial enterprises. This is where the Su Negocio Program helps our members and the members of our community fill the gaps. Approximately 75% of Latinx attorneys practice in either solo or small law firm environments, and the Su Negocio Program helps them succeed at all stages of formation, funding, and expansion by providing targeted information and resources!
RESOURCE
Download our “Top 10 Reasons Why Small Businesses May Need a Lawyer.”
EVENTS
Friday, November 22, 2019
The HNBA/MassMutual Su Negocio Program:
Assisting Latino Small Business & Small Law Firm Owners
Featured during the 2019 Georgia Hispanic Business Conference & Expo
DATE
Friday, November 22, 2019
8:00 a.m. – 2:30 p.m. EST
LOCATION
The Delta Flight Museum
1220 Woolman Place, Atlanta, GA 30354
REGISTER HERE
Thursday, June 27, 2019
The HNBA/MassMutual Su Negocio Program:
Assisting Latino Small Business & Small Law Firm Owners
DATE
Thursday, June 27, 2019
7:30 a.m. – 11:00 a.m. CDT
LOCATION
National Museum of Mexican Art
1852 W 19th Street, Chicago, IL 60608
AGENDA
7:30 – 8:15 a.m.
Breakfast/Sign-In
8:15 – 8:45 a.m.
Financial Literacy
8:45 – 9:30 a.m.
Breakout Sessions
-Solo/Small Law Firm
-Small Business
9:30 – 10:15 a.m.
Keynote Panel
10:15 – 11:00 a.m.
Networking
REGISTER HERE
November 14, 2018
The HNBA/MassMutual Su Negocio Program:
Assisting Latinx Solo Practitioners & Small Law Firm Owners
DATE
Wednesday, November 14, 2018
5:30 – 8:30 pm MST
LOCATION
Tradiciones
1602 E. Roosevelt Street
Phoenix, AZ 85006
AGENDA
5:30 – 6:00 pm – MassMutual Financial Literacy
6:00 – 6:45 pm – Breakout Session: Permits/Licensing
6:45 – 7:30 pm – Breakout Session: Business Formation
7:30 – 8:30 pm – Networking Opportunity/Reception
November 7, 2018
The HNBA/MassMutual Su Negocio Program:
Assisting Latino Small Business & Small Law Firm Owners
DATE
Wednesday, November 7, 2018
5:30 pm – 9:00 pm CDT
LOCATION
Target Field
1 Twins Way, Minneapolis, MN 55403
AGENDA
5:30 – 6:15 PM
MassMutual Financial Literacy
6:15 – 7:00 PM
Breakout Session: Solo/Small Firm Attorneys Breakout Session: Business Owners
7:00 – 7:45 PM
Join Session
7:45 – 9:00 PM
Networking Opportunity/Reception
PARKING
View parking information HERE.
August 17, 2018
Join us in Coral Gables, FL, for the next Su Negocio, held in conjunction with the South Florida Hispanic Chamber of Commerce’s Executive Women’s Roundtable!
The HNBA/MassMutual Su Negocio Program:
Assisting Latino Small Business Owners
- Have you recently started your own business?
- Do you want to expand your business?
MassMutual and the Hispanic National Bar Association (HNBA) are excited to bring to your community the HNBA/MassMutual Su Negocio Program, designed to assist and empower Latino-owned small businesses. This great program also benefits small and medium-size law firms and solo practitioners. Recent data indicates that Latino-owned small businesses are the fastest growing segment of small businesses in the country. The HNBA and MassMutual stand ready to help these businesses succeed. Through motivation, education and networking, the mission of “Su Negocio” is to provide Latinos with access to resources to either start or expand a commercial enterprise or small law practice, and help protect their businesses for a successful future. The event will feature a prominent keynote speaker, educational workshops for both start-up and growth businesses, and networking and mentorship opportunities.
RSVP (305-534-1903 or info@sflhcc.com
JANUARY 23, 2018
The HNBA/MassMutual Su Negocio Program:
Assisting Latino Small Business Owners
DATE
Tuesday, January 23, 2018
7:30 am – 10:30 am EST
Doors open at 7:30 am for registration and light breakfast buffet.
REGISTRATION IS COMPLIMENTARY
Registration is now closed.
AGENDA
A Startup’s Guide to Avoiding Legal Landmines
In this breakout session, you’ll learn how to avoid potential legal landmines as a startup business. We will cover issues such as:
– How to choose the right legal structure for your business
– How to pick a business name that stands out and won’t step on any toes
– How to protect your business brand and your inventions: trademarks, patents, trade secrets, and how to use them
– How to protect against risks: insurance types available to businesses and why you might need them
Panelists Include:
Pamela Peynado Stewart, a Partner at Lee & Peynado Immigration Law Group who handles a variety of immigration issues with a focus on deportation, removal and family based immigration cases.
Karissa F. Blyth, an intellectual property associate at Eversheds Sutherland (US) LLP who specializes in assisting clients with trademark, patent, and copyright prosecution, licensing, and litigation.
Rebeca Ojeda, an associate at King & Spalding LLP whose practice focuses on representing clients in the pharmaceutical industry in nationwide product liability and personal injury litigation
Maria Riviera-Diaz, a corporate associate at Eversheds Sutherland (US) LLP who specializes in venture capital investments, fund formations, capital raising, and mergers and acquisitions
LOCATION
Latin American Association
2750 Buford Hwy. NE
Atlanta, GA 30324
*LAA is on the MARTA bus line and offers ample parking.
QUESTIONS
Please contact Erika Lopeztello-Jones, HNBA Director of Operations, at elopeztello@hnba.com.
NOVEMBER 14, 2017
The HNBA/MassMutual Su Negocio Program:
Assisting Latino Small Business Owners
DATE
Tuesday, November 14, 2017
7:00 am – 10:00 am EST
Doors open at 7 am for registration and light breakfast buffet.
AGENDA
REGISTRATION IS COMPLIMENTARY
LOCATION
The Rusty Pelican
3201 Rickenbacker Cwy
Key Biscayne, FL 33149
PARKING
Valet Parking- $6
QUESTIONS
Please contact Erika Lopeztello-Jones, HNBA Director of Operations at: elopeztello@hnba.com
SEPTEMBER 2017
The HNBA/MassMutual “Su Negocio” Program:
Assisting Latino Small Business Owners
DATE
Friday, September 22, 2017
10:30 am – 11:00 pm MST
AGENDA
Please click here.
REGISTRATION IS COMPLIMENTARY
LOCATION
JW Marriottt
5402 E. Lincoln Drive
Scottsdale, AZ 85253
PARKING
$10 parking fee.
QUESTIONS
Please contact Michelle Avelino, Programs Manager, at: support@hnba.com
AUGUST 2017
The HNBA/MassMutual “Su Negocio” Program:
Assisting Latino Small Business Owners
DATE
Thursday, August 17, 2017
5:00 pm – 9:00 pm PST
Doors open at 5:00 pm.
AGENDA
Coming soon…
REGISTRATION IS COMPLIMENTARY.
LOCATION
Jonathan Club
545 South Figueroa St.
Los Angeles, California 90071
PARKING
$12/ per car at Jonathan’s Club – (venue only takes credit cards for payment)
QUESTIONS
Please contact Michelle Avelino, Programs Manager, at: support@hnba.com
NOVEMBER 2016
The HNBA/MassMutual “Su Negocio” Program:
Assisting Latino Small Business Owners
DATE
November 17, 2016
5:00 pm – 9:00 pm EST
Registration at 5:00 pm.
AGENDA
Please click here to view the agenda.
REGISTRATION IS COMPLIMENTARY.
Online registration has closed; however, you may register onsite at the hotel.
LOCATION
Westin Jersey City Newport
Liberty Ballroom, 2nd floor
479 Washington Blvd.
Jersey City, New Jersey 07310
PARKING
Self-parking is available at the following rates:
- Up to three hours – $3.50
- Up to four – $5.50
- Up to six – $10
QUESTIONS
Please contact Erika Lopeztello-Jones, HNBA Director of Operations, at elopeztello@hnba.com.
AUGUST 2016
The HNBA/MassMutual “Su Negocio” Program:
Assisting Latino Small Business Owners
August 3, 2016
7:00 am – 10:30 am PDT
Registration at 7:00 am.
AGENDA
Please click here to view agenda.
REGISTRATION IS COMPLIMENTARY.
Please register by August 2nd.
LOCATION
Silicon Valley Capital Club
50 West San Fernando
San Jose, CA 95113
PARKING
Parking is complimentary to attendees.
QUESTIONS
Please contact Erika Lopeztello-Jones, HNBA Director of Operations, at elopeztello@hnba.com.
JULY 2016
The HNBA/MassMutual “Su Negocio” Program:
Assisting Latino Small Business Owners
DATE
July 12, 2016
7:00 am – 10:00 am CST
Registration at 7:00 am.
AGENDA
To view agenda, please click here.
REGISTRATION IS COMPLIMENTARY.
Please register by July 11th.
LOCATION
Hard Rock Hotel Chicago
230 N Michigan Ave
Chicago, IL 60601
PARKING
Valet parking is complimentary to attendees.
QUESTIONS
Please contact Erika Lopeztello-Jones, HNBA Director of Operations, at elopeztello@hnba.com.
MAY 2016
The HNBA/MassMutual “Su Negocio” Program:
Assisting Latino Small Business Owners
DATE
May 24, 2016
7:00 am – 11:00 am CST
Registration at 7:00 am.
AGENDA
Download here!
REGISTRATION IS COMPLIMENTARY.
Please register by May 23, 2016.
LOCATION
The Merrill House
2502 Algerian Way
Houston, Texas, 77098
JANUARY 2016
The Inaugural HNBA/MassMutual “Su Negocio” Program:
Assisting Latino Small Business Owners
REGISTRATION IS COMPLIMENTARY.
Please register by 5:00 pm EST, January 15, 2016.
DATE
January 19, 2016
4:00 pm – 7:00 pm
Registration at 3:00 pm.
LOCATION
Florida International University (FIU) College of Law
Modesto Maidique Campus, Rafael Diaz Balart Hall
11200 SW 8th Street
Miami, FL 33199
Complimentary parking is available for guests on the top level of the Panther Garage.
To view map, please click here.
Featuring SCORE and the U.S. Small Business Administration.